In the last decade, the digital marketing world has gone through numerous changes, especially when it comes to social media. Every year, Facebook, Instagram, LinkedIn and other platforms brought in new advertising features, making social media one of the most effective channels for the promotion of businesses.
However, utilizing these platforms for marketing is not as easy as it sounds. It can be very difficult to stay up-to-date with the constant updates and strive in such fierce competition with rapid shifts in the market. Privacy regulations, and various changes in technology are also the factors that make it frustrating to perform social media marketing effectively. Moreover, businesses also need to be completely aware about the consumer interest at a given point of time.
So in order to help you in advertising for your business on social media platforms in 2020, we have listed some of the latest trends:
1.The domination of social media by video content
Video content is rightly considered to be more engaging than posts, blogs, etc., which is why it has been dominating social media as well. Studies have been conducted on the videos of 2019, and it has been found that 92% of the users who watch videos on their mobile phones are likely to share it with their friends. The videos on social media have been shared 1200% more times than text or image content.
When people are looking to buy a new product, they like to first learn about its specifications and usage through videos. They actually prefer watching videos and 54% consumers have expressed their demand for new videos from their favourite brands. So it’s high time you stepped up your video marketing game, if you haven’t already. Video is certainly the future.
2. Stories on social media platforms
Nowadays, people are posting stories more than posts on social media. The stories are visible for a maximum of 24 hours. They are a type of news feed, that is more visual than textual. It was first used on Snapchat in the form of a short video clip. Although at the time, people considered it to be a teenagers’ trend, it has turned into one of the fastest growing social media trends.
Since Snapchat could not be bought by Facebook, the latter introduced a similar stories feature on Facebook, Whatsapp and Instagram and it wasn’t just to copy Snapchat. The stories have been extremely beneficial for marketing. The stories have grown 15 times faster than normal feeds. Studies have shown that 62% of users are more attracted to a brand or its product after they see it in a story.
3. Influencer marketing
Influencers are the people who have managed to build a fan-following for themselves through their content on social media. So when they endorse certain products and promote them, it is known as influencer marketing. This strategy definitely has a good future for businesses. 63% of marketers have plans of increasing their budget for this type of marketing in 2020 since it brings in an incredible Return on Investment (ROI).
Influencer marketing works so well because the viewers trust these people more than the faceless ads from corporate brands. Even if you have a startup that needs to be promoted, you can easily get in touch with an influencer and reap the benefits of this marketing.
4. Augmented Reality
Augmented reality is one of the latest technologies, in which a digital image is superimposed on the user’s view of the real world. You might have even used this technology in everyday life if you have played Pokemon Go or used snapchat filters.
With the help of this technology, businesses can change the customers’ experience in a completely new way. It is one of the most interactive shopping experiences that can be offered for e-commerce applications. Marketers consider AR to bring in several new opportunities for all kinds of businesses, so it is not something you want to miss out on.
5. Customer Service using Chatbots
Earlier, people used to dread the communication with robots because it was a boring, pre-recorded flow-chart kind of experience. However, times have changed drastically, and now people want to communicate with chatbots. This is because these little bots have become way smarter and quicker in their responses. Also, they are available all the time.
Studies have shown that 90% businesses could resolve complaints faster with the help of chatbots. Moreover, since 56% people would rather message the brands than call them, the chatbots have come in extremely handy. That is not all. Chatbots can help in saving 30% on consumer support costs.
So these are some of the top social media trends that can take your business a long way in 2020. Go ahead and incorporate these in your social media marketing strategy and enjoy the incredible outcomes.